We designed these lures to ensure that we were only improving upon what was already offered by traditional lures.

Hook-up potential remains the same as any traditional rig as they function identical to any normal skirted lure.

The newly designed Hyper-Inserts with stainless steel springs means that your lure components will last a long time provided you follow the simple lure care steps above.

We provide replacements "retainers" within the spare Hyper-Insert packs should these wear out.

We have worked hard to simplify the process as much as possible. In fact, you may find these easier to rig dependant on what you are used to.

Our control sleeves fit both ring eye and needle eye hooks, have attached rigging guides for perfect crimp positioning every time, and eliminate the need for heat shrink to hold your hook in position.

refer to the Hypertension Rigging Video

We often re-rig after catching a marlin, regardless of whether we are running traditional lures or Hypertension.

In essence, Hypertension lures should not require any more rigging than any other lure. They may even require less as a result of the protection gained by using the control sleeves which eliminate the need to use heat shrink.

Because of the Hyper-insert mechanism combined with the stopper crimp in the hookset rig.

There is infinite number of variables when it comes to hook-up success in game fishing, making it impossible to put a number on this. However, we have had enormous success across a range of species during testing and we are confident you will experience greater success on these lures.

So far we have found these lures to be extremely effective on all species we have encountered, including many Tuna species and Mahi-Mahi. We have even seen successful Wahoo captures as a result of the outside-in hook-up, which allows the line to remain clear of sharp teeth.

We like to run our lures between 6 and 15 knots depending on the lure profiles you are running. Like any lures, you need to adapt your running speeds dependent on current, surface conditions and running positions.

Every fight is different and every fish is different depending on where the hook is set, the species of fish etc. You may find your sleeve is destroyed after 1 fish or you may get 10 before it needs replacing.

There are a number of reasons why this may happen.

1. The control sleeve will expand as a result of water absorption after first use. This results in compression of the sleeve by the stopper crimp. Tis is normal and is easily fixed without the need to re-rig the lure. If you notice this, simply remove the expansion node at the top of the control sleeve to regain the space required for the sleeve to straighten. Refer to the rigging page for more detail.

2. There may be the odd occasion where a fish hits your lure and causes the stopper crimp to slip down the line and compress the sleeve (causing a permanent curl) if not crimped tight enough. If this happens, you can sometimes reposition the crimp to the correct height and crimp it tighter. If not, you will need to re-rig the lure.

3. If your lure is stored with a bend in the control sleeve, it will retain some memory. Provided there is no mechanical force compressing the control sleeve causing it to curl, the force of the water when trolled should be sufficient to straighten the sleeve and not effect lure action.

We recommend you store your lures with your hooksets laying as straight as possible.

The control sleeves with fit most hooks within reason of what is suitable to run with the relative lure.

Extremely heavy gauged ring eye hooks may be too large to fit into the sleeve, or hooks with enormous barbs may be difficult to pull through the base of the sleeve.

As a rule of thumb, if the hook does not fit the sleeve, it is probably not the right hook to be using.

Unlike many other 3D printed lures on the market, Hypertension heads are printed in thermoplastic polyurethane (TPU) which has extremely good layer adhesion and overall durability. We believe our heads are equally, if not more durable than resin lures.

We also think Bill rash and tooth marks are an awesome battle scar on any lure. Send us pics of your used and abused Hypertension lures for our Instagram!

At present we don't recommend running leader above 300 lb; however, this will increase as we expand our range moving forward.

Optimal leader weights range from 150-250 lb for the Reaper, Relentless and Hellraiser profiles and up to 300 lb for the Apex.

This happens from salt drying inside the tube before it was cleaned.

Run warm water through the lure head for a period of time until the salt dissolves and the tube releases.

If this does not work, you may need to use pliers to twist counter clockwise to release the insert. This may damage the insert requiring it to be replaced.

No. Jagging is the act of indiscriminately jerking a hook or treble of hooks through a fish in the hope of snagging the fish.

Just like any other lure, our lures require the fish to actively attack the lure under its its own will, with the aim of hooking the fish in the mouth.

Hypertension hooksets in fact eliminate the need to run multi-hook rigs such as twin hook hooksets or trebles which are far more likely to cause significant injury to the fish or the angler.