A new generation of game fishing lures.

The Hypertension Difference

Designed to increase hook-up success on virtually all pelagic game fishing species, Hypertension lures consist of 3 components working in unison to create the most advanced skirted trolling lure on the market.

The lures and their hookset operate exactly the same as a traditional setups, with provision for increased functionality upon fish strike.

Unlike most other 3D printed lures on the market, our heads are printed with the high quality polyurethane, making them equal to, if not more durable than traditional resin lures.

3D manufacturing provides improved dimensional accuracy for consistent lure action in the water and the ability to create complex internal leading allowing for development our patent pending curling hookset.

  • Hookshift

    Hypertension's hookshift is designed to optimise hook exposure through its innovative rigid hookset shaping. This unique design maintains flexibility for optimum lure action, however curls into a rigid state upon fish strike—maximising hook-up potential. If the lure is released, the hookset automatically returns to its flexible state, allowing the lure to keep swimming, ready for the next bite.

  • Line Armour

    Eliminating the need for heat shrink*, Control Sleeves act as both a hook positioner in conjunction with the Hyper-inserts and provide crucial line protection against abrasion near the fish’s mouth during prolonged fights. High durability means you can often catch many fish with a single sleeve. Steel trace still required for fish with razor-edge teeth.

    *for most ring-eye and needle eye hooks. Universal sleeves also available.

  • Jet Control

    We have integrated the Hyper-Inserts to allow for precise On/Off control of the lure jets, providing anglers with a choice of settings based on their preferences for running position, water conditions, and desired lure action. Simply rotate the insert to your preferred setting. Hyper-Inserts are easy to remove for cleaning and replacement when needed, and can be found in the Replacement parts section.

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mechanism

Hyper-inserts

Hyper-Inserts ensure a secure lure position above the control sleeves, maintaining hookset flexibility while allowing the lure to swim with the most realistic action. Crafted with high-strength magnets and engineered for maximum corrosion resistance in marine environments, they are built to last when proper care instructions are followed. Replacement inserts are readily available, and it's important to select the appropriate insert for your lure, as base sizes may vary.

International Patent Pending AU2025900264.

Caring for your lures.

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