A new generation of game fishing lures.
The Hypertension Difference
Designed to increase hook-up success on virtually all pelagic game fishing species, Hypertension lures consist of 3 components working in unison to create the most advanced skirted trolling lure on the market.
The lures and their hookset operate exactly the same as a traditional setups, with provision for increased functionality upon fish strike.
Unlike most other 3D printed lures on the market, our heads are printed with the high quality polyurethane, making them equal to, if not more durable than traditional resin lures.
3D manufacturing provides improved dimensional accuracy for consistent lure action in the water and the ability to create complex internal leading allowing for development our patent pending curling hookset.

mechanism
Hyper-inserts
Hyper-Inserts ensure a secure lure position above the control sleeves, maintaining hookset flexibility while allowing the lure to swim with the most realistic action. Crafted with high-strength magnets and engineered for maximum corrosion resistance in marine environments, they are built to last when proper care instructions are followed. Replacement inserts are readily available, and it's important to select the appropriate insert for your lure, as base sizes may vary.
International Patent Pending AU2025900264.